Facebook, Bebo, MySpace and LinkedIn are becoming household names. The question for retailers and brands is not whether to create an online presence, but how.
This masterclass is designed to give you practical experience of how to make social networks effective. You'll learn from the experience of the best (and the worst) experiences of retailers and brands, before developing your own plan to take back to the office.
"While retailers are concerned about protecting their brand image, they will have to make more use of community web technologies."
IDC Global Retail Insights, January 2008
"Retailers from Waitrose to Figleaves are investing in online facilities to allow their customers to communicate with each other, even Topshop and Fat Face are on Facebook."
Joanna Perry, Technology Editor, Retail Week
As well as an in depth case study of how Brylcreem used social media to reach a new audience, you'll learn how USA Today, Bob Dylan, Amazon & eBay have found ways of tapping into social media to take engagement to a new level.
